When you’re walking down the supermarket aisle, the choices can be overwhelming. On one hand, you see name-brand products, with their vibrant packaging and prominent commercials. On the other hand, there are generic items, which are often cheaper but less familiar. Opting for store brands can be a wise way to cut costs without sacrificing value.
Store brands are manufactured by outside manufacturers, under the store’s brand. Often, these products are very similar to name-brand versions. The main difference? Store brands don’t include expensive marketing campaigns that national brands build into the price.
Many people assume that store brands are not as good, but research studies have shown that customers often can’t tell the difference generic brands and name brands. In particular when it comes to basic pantry staples like canned goods, the quality is practically identical.
For over-the-counter medications, the core ingredients are monitored and must comply with the same safety rules, so whether you’re buying branded medicine or generic pills, you’re receiving a Grocery shopping tips similar product at a lower price.
In other categories like toiletries, it may seem a bit risky to try store brands, though you might be surprised. Even if a cleaner doesn’t meet your standards, the savings can add up over time. Many stores even offer return policies on store-brand products, making it risk-free to try.
The key is that you don’t have to go all-in at once. Swap out a few staples at first—like baking ingredients, household items, or snacks. Over time, you may be surprised how much you’ve cut from your budget. By being open to store brands, you’ll notice significant savings in your household budget without missing out on the quality you expect.